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<p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-count: 2.0;"><chsdate wst="on" year="2006" month="9" day="17" islunardate="False" isrocdate="False"><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="Times New Roman">2006</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">年</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="Times New Roman">9</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">月</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="Times New Roman">17</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">日</span></chsdate><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">，香港周大福集团投巨资建设的法拉利及玛莎拉蒂亚洲旗舰店在北京金港汽车公园开业，</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="Times New Roman">81</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">岁高龄的香港周大福集团、新世界集团主席郑裕彤亲自参加了开业典礼，他说：“现在中国内地汽车市场很值得投资，特别是法拉利这样的超豪华进口车时机已经成熟，所以即使以前没有做过这类生意，冒一些风险也是值得的。”这是继</span><span style="FONT-SIZE: 14pt; COLOR: #2d2d2d; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">杭州、北京、成都、重庆之后</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">周大福在中国内地开设</span><span style="FONT-SIZE: 14pt; COLOR: #2d2d2d; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">的第五家</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">法拉利及玛莎拉蒂</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="Times New Roman">3S</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">店。</span><span lang="EN-US" style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt;"><font face="Times New Roman">2004</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">年</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt;"><font face="Times New Roman">8</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">月，法拉利公司、中国保利集团、香港利骏分别投资</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt;"><font face="Times New Roman">40%</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">、</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt;"><font face="Times New Roman">30%</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">和</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt;"><font face="Times New Roman">30%</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">共同投资成立法拉利玛莎拉蒂中国合资公司，同时管理法拉利和玛莎拉蒂两个品牌在中国的事务，法拉利审批了中国内地</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt;"><font face="Times New Roman">10</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">个特许经销商，分布在</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt;"><font face="Times New Roman">10</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">个城市，周大福争取到</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt;"><font face="Times New Roman">4</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">个，分别建在杭州、北京、成都和重庆。按照摩根士丹利对中国奢侈品市场的相关报告，这</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt;"><font face="Times New Roman">4</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">个城市正是中国奢侈品卖得最红火的几个地方。</span><span lang="EN-US" style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">周大福集团下设两个公司：一个是有着</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt;"><font face="Times New Roman">77</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">年历史、经营周大福品牌钻石金饰的周大福珠宝金行有限公司，一个是以投资业务为主的周大福企业有限公司。</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt;"><font face="Times New Roman">2004</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">年底，周大福集团组建汽车事业部。周大福取得法拉利玛莎拉蒂特许经销权有四个原因：1.周大福有着非常完善的管理体系；2.周大福的品牌渗透能力强；3.珠宝和法拉利都属于奢侈品，其销售模式有相同之处；4.周大福多年来积累了丰富的高端客户资源，这对销售法拉利有独特优势。</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">玛莎拉蒂与法拉利同属于意大利菲亚特集团。</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt;"><font face="Times New Roman">2005</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">年</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt;"><font face="Times New Roman">4</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">月，玛莎拉蒂和法拉利公司正式分离，玛莎拉蒂的股权回归</span><span lang="EN-US" style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><a href="http://price.pcauto.com.cn/brand.jsp?bid=43" target="_blank"><span lang="EN-US" style="COLOR: black; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";"><span lang="EN-US">菲亚特</span></span></a></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">集团，法拉利则仍然是菲亚特集团下面一个独立的公司。由此，两个公司分别成为菲亚特集团下面两个独立的经营体并存。菲亚特集团（中国）总裁孟斐璇形象地阐释了两者的品牌定位：法拉利是世界最好的赛车和公路跑车，而玛莎拉蒂是世界运动性能最好的轿车。</span><span lang="EN-US" style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span lang="EN-US" style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p> </p></span><b><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial;">金鼠标点评</span></b><b><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 9.0pt; mso-font-kerning: 0pt;"><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span></b><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">周大福、周生生、谢瑞麟是</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">我所知道的香港知名的三大珠宝行，相对而言我更喜欢</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: 宋体;">谢瑞麟这个名字，周大福、周生生都有点土。深圳车公庙的一幢写字楼有一个法拉利专卖店，鲜亮的火红色的跑车，看上去着实漂亮。以我的不算微薄的收入，买周大福钻戒没什么问题，而买法拉利跑车则一辈子都没有什么指望。但这也没有什么，至少丝毫也没有影响我欣赏绝世名车时的心情.</span></p> |
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